Sanrio & Hello Kitty

Sanrio is a legendary company founded in 1960 by Shintaro Tsuji in Tokyo, Japan. With a simple yet profound philosophy that “small gifts can bring big smiles,” Sanrio has become a global powerhouse in character creation and branding. The company is renowned for its ability to craft endearing characters that resonate with people of all ages, promoting messages of kindness, friendship, and joy.

Among Sanrio's most iconic creations is Hello Kitty, introduced to the world in 1974. This character quickly became a cultural phenomenon, embodying the essence of kawaii (cute) culture that Japan is famous for. Hello Kitty's global appeal has made her a symbol of happiness and nostalgia, adored by fans across generations. But Hello Kitty is just one of over 400 characters that Sanrio has brought to life, each with its own unique charm and story.

Sanrio's influence extends far beyond Japan, with a presence in media, merchandise, theme parks, and collaborations worldwide. Their commitment to quality and innovation has made them a beloved brand internationally. As we partner with Sanrio to bring Hello Kitty's Super Adventure Musical to life, we are honored to help share their vision of spreading happiness and creating unforgettable experiences for fans everywhere.